Back to basics


Forbes' Ad Blocking

Mar 10, 2016
1 minute read

I clicked on a Forbes link today with my ad blocker turned on and was greeted with a message:

“Thanks for coming to Forbes. Please turn off your ad blocker in order to continue. To thank you for doing so, we’re happy to present you with an ad-light experience.”

That sounds like something you should be offering all your users. Hovering over “ad-light” showed me this:

“Forbes Ad Light provides you a less intrusive advertising experience for 30 days.

Please enjoy this experience as we work to finalize its various components.”

Great! So wen my 30 days are up I can go back to their ad-heavy version and get:

No thank you!